Turkish Airlines ties-up with PVR Cinemas

Europe's fastest growing airline company and a Star Alliance Member, Turkish Airlines has launched a Joint Promotional Campaign with PVR Cinemas, India's largest chain of multiplex cinema. The campaign aims at building a strong brand identity for Turkish Airlines as a robust and leading air service provider touching multiple destinations in most countries.

Turkish Airlines is running an interesting engagement program with PVR Cinemas whereby customers on the purchase of minimum 4 movie tickets in one transaction become eligible for participation in the Monthly Lucky Draw to win themselves couple tickets to the destination being promoted by the airlines. As part of the contest, the customers would be handed over a boarding pass with all the details pertaining to the contest mentioned on it. The perforated portion on the pass is to be filled by the movie patrons and dropped in a box stationed near the Foyer area.

Commenting on the announcement Mr. Adnan Aykac, GM - Northern & Eastern India, Turkish Airlines said, "We are happy to associate with one of the largest cinema chains in India. PVR Cinemas is a top-performing exhibitor with a very strong brand, and we believe our association with them will raise the visibility of our own brand with potential customers. India is an aggressively growing market and this new campaign will help Turkish Airlines strengthen its foothold in the industry. This association is one of the many initiatives taken by us to create awareness and broaden our reach in the country."

Speaking on the tie up,Mr. Gautam Dutta, COO, Cine Media - PVR Cinemas said, "We are extremely pleased to be associated with Turkish Airlines for such an exciting initiative. We at PVR Cinemas always strive to bring something extra and innovative for our discerning patrons. With this association our customers stand a chance to win an all expense trip to exotic destinations like Italy, Spain, UK, Germany, Turkey and more. This is a seven months promotion and we are hopeful that it will receive an enthusiastic response from all."

The in-cinema Turkish Airlines brand experience will also include on-screen trivia slides, commercial screening across all the Audis and posters at the box-office of the selected cinemas. In addition to this, a Turkish Airlines Arena would be prepared at the Foyer Area for charting out all the details of the contest along with key facts about the airlines and to collect the lucky draw entries.

The activity is spread across seven PVR outlets in the country, namely PVR Priya and PVR Select City Walk in Delhi, PVR MGF and PVR Ambience Mall in Gurgaon and PVR Juhu, Mulund and Phoenix in Mumbai.